It Was Supposed to Be Ridiculous
Now, here’s the thing. Pepsi wasn’t serious about giving anyone a jet. The shirt, the glass, the jacket – all that was reasonable and feasible. But seven million Pepsi Points for a jet? That was the joke of the commercial. The ad creators took the idea of Pepsi Points and made it ridiculous.
Boys and girls, let this be a lesson. Now, seven million definitely sounds like a big number, but the Pepsi team didn’t bother running through the numbers. A man named John Leonard did, though…