You might remember the famous Pepsi commercial from 1995. You know, the one with the teenage boy in the Pepsi shirt and black leather jacket, who flew a jet to his high school. It was pretty impressive.
In fact, it was so extraordinary that one viewer at home thought to himself, “I want that.” The commercial for the soda offered a points promotion: 75 points for a T-shirt, 175 points for sunglasses, and a leather jacket for 1,450 points. But that didn’t entice John Leonard. No, Leonard wanted the jet. He just needed to accumulate seven million points… just like the commercial said.