First Men’s Health, Then Subway Took Notice
Nearly a year later, he had lost 245 pounds — over half his body weight. Fogle was clearly on to something, and people were noticing. A friend in Fogle’s dorm decided to write a piece about him, ending on the student newspaper’s front page in April 1999.
Source: ABC News
It wasn’t just students on campus who took note; Men’s Health picked up the story, too, and included it in their November 1999 article titled Stupid Diets That Work. Soon enough, Subway took notice. Execs at Subway saw the Men’s Health article and wrote to company headquarters about this Fogle guy.